Our People

Ian SorekIan Sorek
CEO & Founder
Mr. Sorek has extensive experience in managing marketing and sales for technology start-ups. Previously Mr. Sorek has acted as Regional Director for Comverse Networks Systems (NASDAQ: CMVT), CEO of Emblaze APAC (UK:EMBL) and Sales Director APAC for ECTEL (NASDAQ: ECTX).


Mark StephensMark Stephens
VP Product Development & Founder
Mark is the founder and chief technology officer. Mr. Stephens has over 20 years of financial industry experience and has provided the vision for the SENTRYi solutions suite.


Joel BarelJoel Barel
VP Sales, Solutions
Joel is one of the founders of Tersus Software Ltd., a visual development platform (www.tersus.org) that enables codeless development of enterprise systems. Prior to founding Tersus, Joel served as Managing Director North America and before that Managing Director Asia Pacific for SunGard Business Integration. Joel Barel earned his Bachelor of Science degree in physics at Tel-Aviv University.


Raymond CheeRaymond Chee
VP Sales, Products
Ray began his career in the banking industry where he spent 8 years in business development for Maybank, Citibank and BNPParibas. For the past three years, he was responsible for the sales of the Meridea product suite in the Asia Pacific Region. Raymond Chee earned his bachelor of business/banking at NTU Singapore.


Randall MaxwellRandall Maxwell
VP Marketing
Randall began his media career in Canada and moved to the Asia Pacific Region in 1994 with the TIME Warner organization as VP Time Inc. - Asiaweek magazine. Mr. Maxwell later joined MTV Asia (Viacom) as VP/General Manager of new media ventures. Randall Maxwell earned his bachelor of economics at the University of Western Ontario, Canada.


Nixon LeeNixon Lee
Director of North Asia
Nixon started his sales and marketing profession for IT industries since his MBA graduation the Chinese University of HK in 1985. In the past six years, he has extensive experience in product and business development in providing IT solutions to the wealth management industries. Nixon is also one of the founders of Wealth Bridge Asia Limited (www.wealthbridgeasia.com), a business process outsourcing provider for the fund administration.


Wong Chee BoonWong Chee Boon CPA – CFO
Chief Financial Officer
Chee Boon has more than 13 years of finance and accounting experience. He has worked in real estate, shipping and in the IT industry. Chee Boon has more than 8 years of work experience with US MNCs in the IT industry and he was the Financial Controller with EMC, Novell and Comstor. He is a Fellow with The Association of Chartered Certified Accountants.


Mark Madhavan BatumaliaMark Madhavan Batumalia
Sales Manager
Mark started his sales career at a Singapore branch of DS-MAX delivering advertising and promotional campaigns for SMEs. He later moved to the banking sector where he spent 3 years selling Consumer and Corporate banking products for HSBC and Standard Chartered respectively. Mark earned his Bsc (Honours) in Business & Management specializing in Marketing at the University of Bradford, UK.


Yaniv CohenYaniv Cohen
Director of IT and Support
Yaniv has 10 years of experience in the Information Technology industry. He is a Check Point Certified Security Administrator (CCSA) and have served in the Israeli Airforce. He is also well versed in basic programming and SQL database.


Kaden LaoKaden Lao
Director of Research & Development
Kaden has been in the IT and software industry for the more than seven years. Starting his career in software solution space for the regional telecom industry, Kaden subsequently served as the chief designer and architect for one of the leading local enterprise mobilization solution provider. Kaden earned his MSc in Computer Science at National University of Singapore.

Wednesday, May 21, 2008

We celebrate the New Year!

Dear readers,

In a twinkling of an eye, it has been yet another fulfilling year for all of us at SENTRYi. Still reeling over the good old cheer of Christmas, we touch base and gear ourselves for the new calendar year!

2008 marks the start of a good year- a good economic year, at least. Property prices have been gradually increasing. There is also a trend of increased consumer spending attributed to greater affluence, and most importantly, increase in interest on the topic of investment.

In line with the growing concerns of increased lifespan, inflation, and ever increasing cost of living, many Singaporeans are concerned that their CPF (Central Provident Fund) account may not have sufficient funds to live with upon retirement. With this knowledge in mind, many individuals (like Mr Sorek himself) have turned to financial advisors for help in fund accumulation. With the increasing cost of healthcare and medication, there is every need for individuals to ensure that they have sufficient funds to cater for such situations when necessary. Little wonder then, that the investment industry is getting hotter by the minute!

With so many investment portfolios to deliberate and choose from, it certainly makes sense to be informed of what you are opting for. This helps you in choosing the right portfolio that suits your needs, while paving the way for a better working relationship between your financial advisor and yourself. Depending on your risk profile, your financial advisor should be able to present options for you to consider. In consideration of volatile market conditions, it would be to your advantage to be able to be notified, and react quickly to seize critical opportunities.

While we toast to a great year ahead, it remains one of our corporate resolutions to continually design and develop solutions that will challenge the limitations of the investment industry, while increasing transparency, efficiency and satisfaction for end users.

After all, as the owners of the award winning Portfolio Designer TM, and the versatile Management Platform TM, we have already made significant contributors to independent advisers, advisory groups, trading platforms and fund promoters alike.

What is your resolution for the year 2008? We hope that you will seriously consider taking up a viable investment portfolio, not for the sake of boosting product sale, but for the days ahead!

Happy New Year!

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