Our People

Ian SorekIan Sorek
CEO & Founder
Mr. Sorek has extensive experience in managing marketing and sales for technology start-ups. Previously Mr. Sorek has acted as Regional Director for Comverse Networks Systems (NASDAQ: CMVT), CEO of Emblaze APAC (UK:EMBL) and Sales Director APAC for ECTEL (NASDAQ: ECTX).


Mark StephensMark Stephens
VP Product Development & Founder
Mark is the founder and chief technology officer. Mr. Stephens has over 20 years of financial industry experience and has provided the vision for the SENTRYi solutions suite.


Joel BarelJoel Barel
VP Sales, Solutions
Joel is one of the founders of Tersus Software Ltd., a visual development platform (www.tersus.org) that enables codeless development of enterprise systems. Prior to founding Tersus, Joel served as Managing Director North America and before that Managing Director Asia Pacific for SunGard Business Integration. Joel Barel earned his Bachelor of Science degree in physics at Tel-Aviv University.


Raymond CheeRaymond Chee
VP Sales, Products
Ray began his career in the banking industry where he spent 8 years in business development for Maybank, Citibank and BNPParibas. For the past three years, he was responsible for the sales of the Meridea product suite in the Asia Pacific Region. Raymond Chee earned his bachelor of business/banking at NTU Singapore.


Randall MaxwellRandall Maxwell
VP Marketing
Randall began his media career in Canada and moved to the Asia Pacific Region in 1994 with the TIME Warner organization as VP Time Inc. - Asiaweek magazine. Mr. Maxwell later joined MTV Asia (Viacom) as VP/General Manager of new media ventures. Randall Maxwell earned his bachelor of economics at the University of Western Ontario, Canada.


Nixon LeeNixon Lee
Director of North Asia
Nixon started his sales and marketing profession for IT industries since his MBA graduation the Chinese University of HK in 1985. In the past six years, he has extensive experience in product and business development in providing IT solutions to the wealth management industries. Nixon is also one of the founders of Wealth Bridge Asia Limited (www.wealthbridgeasia.com), a business process outsourcing provider for the fund administration.


Wong Chee BoonWong Chee Boon CPA – CFO
Chief Financial Officer
Chee Boon has more than 13 years of finance and accounting experience. He has worked in real estate, shipping and in the IT industry. Chee Boon has more than 8 years of work experience with US MNCs in the IT industry and he was the Financial Controller with EMC, Novell and Comstor. He is a Fellow with The Association of Chartered Certified Accountants.


Mark Madhavan BatumaliaMark Madhavan Batumalia
Sales Manager
Mark started his sales career at a Singapore branch of DS-MAX delivering advertising and promotional campaigns for SMEs. He later moved to the banking sector where he spent 3 years selling Consumer and Corporate banking products for HSBC and Standard Chartered respectively. Mark earned his Bsc (Honours) in Business & Management specializing in Marketing at the University of Bradford, UK.


Yaniv CohenYaniv Cohen
Director of IT and Support
Yaniv has 10 years of experience in the Information Technology industry. He is a Check Point Certified Security Administrator (CCSA) and have served in the Israeli Airforce. He is also well versed in basic programming and SQL database.


Kaden LaoKaden Lao
Director of Research & Development
Kaden has been in the IT and software industry for the more than seven years. Starting his career in software solution space for the regional telecom industry, Kaden subsequently served as the chief designer and architect for one of the leading local enterprise mobilization solution provider. Kaden earned his MSc in Computer Science at National University of Singapore.

Wednesday, May 21, 2008

New Year, New Moves

Dear Readers,

Time flies. In a twinkling of the year, we’ve just put 2007 behind us and have officially entered into the year 2008!

In our previous posts, we made the commitment of leaving no stone unturned to continually revolutionize the portfolio management industry with the provision of our cutting edge, yet user friendly solutions. This resolution stands firm, even after the New Year partying and festive cheer! Mark our words.

As we stride into the rest of the year 2008, allow us to share with you some exciting happenings within SENTRYi!

SENTRYi Portfolio Designer ™ in trial with CIMB Wealth Advisors Berhad Malaysia

Enlarging our tents beyond Singapore, we have been busy extending personalised services to CIMB Wealth Advisors Berhad in Malaysia. We take great pleasure in sharing that the trial of personalised services with the award winning Portfolio Designer™ has been extremely successful!

On this successful note, we are presently negotiating a complete solution for this prestigious financial advisory. This solution will contain a portfolio rebalancing application and will showcase the wide range of CIMB unit trusts and Sharif funds for the key CIMB Wealth Advisors customers.

First entry into the insurance market

We’ve made a bold first move by commencing negotiations with one of Asia’s biggest and most prestigious insurance providers. The insurance company in concern is presently specifying their requirements and the blue print for a complete and detailed Wealth Management Report for the Portfolio Designer™.

Being our first entry into the insurance market, we are extremely excited about the discussion with the insurance company. Thus far, the company has expressed their immense appreciation of our solutions and have shown great confidence in our ability to deliver.

Phillip Capital, our newly acquired customer!

Last, but not least, we take great pride in announcing that Philip Capital has joined us in partnership! Indeed, we take this as a great privilege and are extremely excited and proud to partner with prestigious market leader Phillip Capital.

Our strategic partnership with Phillip Capital is a firm vote of confidence in our team’s innovative technology, while signifying the first step in moulding our solutions to the complex regional strategy of Phillip Capital.

Given our track record, we are confident that the solution we are providing to Phillip Capital will allow customers, advisors, agents, team leaders and management to share company presentations, model portfolio and maximise processing efficiencies while maintaining full compliance.”

With 15 satisfied corporate customers, we have come a very long way considering our relatively recent fresh beginnings! To this, we thank all our customers for their kind support and look forward to forging greater partnerships with you in the coming year ahead.

Stay tuned for even more exciting news!

Posted by at