Gearing Up

Dear Readers,

Greetings from the SENTRYi group!

For those of you visiting us for the first time, here’s a little introduction of what in the blue world we are all about.

Established in 2004, SENTRYi Marketing Pte Ltd is a software company focused on providing innovative solutions to the financial services and wealth management industry. The SENTRYi solution suite provides financial advisory firms, fund promoters and private banks with software utilities that increase their product sales, strengthen their customer relationships, and reduce processing costs associated with portfolio lifecycle management.

It has certainly been a very exciting 1^st quarter of 2008 for all of us at SENTRYi! With the worldwide marketing venturing on a corrective curve, we have managed to continue our growth via the acquisition of new clients, and the launch of new, exciting products and applications!

We’ll go the extra miles for you.

To fulfil our quest of developing client oriented products and services, our marketing team sought feedback from our existing customers. In doing that, we were able to develop an understanding on possible upgrades and features, of which would be instrumental in enhancing our clients in their areas of responsibility.

Acting upon these areas of feedback, we provided our existing client with an upgraded version of the Portfolio Designer™. For users in Singapore, we have added in extra functionalities, including functionalities that will allow for the handling of hybrid CPF and cash accounts, scaling of fund history with highly graphical timeline measurement tools, as well as other efficient applications.

On this note, three cheers for our partners for their valuable feedback! We hope that the additional functionalities are beneficial, and continue to welcome their suggestions and feedback. Kudos to our technical teams for their immaculate planning, and execution of a flawless upgrade plan for our valued clients, and for turning out these upgrades in record time!

Enlarging our tents

SENTRYi has also experienced growth outside the sunny islands of Singapore. Within this few months, we have been able to secure several new accounts, including top tier IFA, and insurance clients in Hong Kong!

We attribute the exceptional response to our Portfolio Designer™ to the fact that the solution has now established itself as a necessary optimal tool for customers in Hong Kong. As of now, we are supporting over 50 investment products and the capability to be able to fully report in Chinese- increasing efficiency, transparency and compliance. We believe this to be the key in ensuring greater demand, and acceptance for our solutions.

Our immediate neighbour feels the heat, too! Our partnership with one of Malaysia’s largest advisory firm is progressing way ahead of schedule. With the completion of the successful trial, we are optimistic that this partnership will manifest its full glory for over two thousand users of our award winning Portfolio Designer™!

End Credits

We would like to take this opportunity to publicly congratulate our sales team for their outstanding efforts and achievements. Without many of them going the extra miles, SENTRYi will not be where it is today- servicing over ten large scale corporate clients in Hong Kong, Malaysia and Singapore. This translates into over ten thousand prospective users of the Portfolio Designer™!

That said, we know that we cannot be content with what we have now- there is a continual need for us to do more to capitalise on the growing markets in Hong Kong, Malaysia and Singapore. We remain optimistic as more and more companies are introduced to our wealth of solutions, and for those who have yet to experience for themselves the increased efficiency, transparency and compliance that our award winning solutions have to offer!

Stay with us!