Our People

Ian SorekIan Sorek
CEO & Founder
Mr. Sorek has extensive experience in managing marketing and sales for technology start-ups. Previously Mr. Sorek has acted as Regional Director for Comverse Networks Systems (NASDAQ: CMVT), CEO of Emblaze APAC (UK:EMBL) and Sales Director APAC for ECTEL (NASDAQ: ECTX).


Mark StephensMark Stephens
VP Product Development & Founder
Mark is the founder and chief technology officer. Mr. Stephens has over 20 years of financial industry experience and has provided the vision for the SENTRYi solutions suite.


Joel BarelJoel Barel
VP Sales, Solutions
Joel is one of the founders of Tersus Software Ltd., a visual development platform (www.tersus.org) that enables codeless development of enterprise systems. Prior to founding Tersus, Joel served as Managing Director North America and before that Managing Director Asia Pacific for SunGard Business Integration. Joel Barel earned his Bachelor of Science degree in physics at Tel-Aviv University.


Raymond CheeRaymond Chee
VP Sales, Products
Ray began his career in the banking industry where he spent 8 years in business development for Maybank, Citibank and BNPParibas. For the past three years, he was responsible for the sales of the Meridea product suite in the Asia Pacific Region. Raymond Chee earned his bachelor of business/banking at NTU Singapore.


Randall MaxwellRandall Maxwell
VP Marketing
Randall began his media career in Canada and moved to the Asia Pacific Region in 1994 with the TIME Warner organization as VP Time Inc. - Asiaweek magazine. Mr. Maxwell later joined MTV Asia (Viacom) as VP/General Manager of new media ventures. Randall Maxwell earned his bachelor of economics at the University of Western Ontario, Canada.


Nixon LeeNixon Lee
Director of North Asia
Nixon started his sales and marketing profession for IT industries since his MBA graduation the Chinese University of HK in 1985. In the past six years, he has extensive experience in product and business development in providing IT solutions to the wealth management industries. Nixon is also one of the founders of Wealth Bridge Asia Limited (www.wealthbridgeasia.com), a business process outsourcing provider for the fund administration.


Wong Chee BoonWong Chee Boon CPA – CFO
Chief Financial Officer
Chee Boon has more than 13 years of finance and accounting experience. He has worked in real estate, shipping and in the IT industry. Chee Boon has more than 8 years of work experience with US MNCs in the IT industry and he was the Financial Controller with EMC, Novell and Comstor. He is a Fellow with The Association of Chartered Certified Accountants.


Mark Madhavan BatumaliaMark Madhavan Batumalia
Sales Manager
Mark started his sales career at a Singapore branch of DS-MAX delivering advertising and promotional campaigns for SMEs. He later moved to the banking sector where he spent 3 years selling Consumer and Corporate banking products for HSBC and Standard Chartered respectively. Mark earned his Bsc (Honours) in Business & Management specializing in Marketing at the University of Bradford, UK.


Yaniv CohenYaniv Cohen
Director of IT and Support
Yaniv has 10 years of experience in the Information Technology industry. He is a Check Point Certified Security Administrator (CCSA) and have served in the Israeli Airforce. He is also well versed in basic programming and SQL database.


Kaden LaoKaden Lao
Director of Research & Development
Kaden has been in the IT and software industry for the more than seven years. Starting his career in software solution space for the regional telecom industry, Kaden subsequently served as the chief designer and architect for one of the leading local enterprise mobilization solution provider. Kaden earned his MSc in Computer Science at National University of Singapore.

Tuesday, May 20, 2008

About SENTRYi

Welcome to SENTRYi’s corporate blog! We are excited to embark on this blog, and we are confident that you will find our posts more than informative.

For those of you who are with us for the very first time, we’d like to provide you with a brief introduction of what SENTRYi, and our products.

Founded in December 2004, we are a software company that provides innovative solutions to the financial services and wealth management industry. Our solution suites provides financial advisory firms, fund promoters and private banks with software utilities that can increase product sales, strengthen their customer relationships, and reduce processing costs associated with portfolio lifecycle management.

Our innovative solutions include the award winning Portfolio Designer TM, and the versatile Management Platform TM.

Portfolio Designer, an award winning and highly graphical PC based solution, utilises the most updated fund list from product providers. This empowers advisors with the ability to model and build efficient portfolios for their valued clients, making it the perfect tool for any presentation.

Also included are thoughtful features including an embedded client risk profiler, note recording functions and pre populated compliance report and policy application forms for speedy administration and efficient compliance reporting.

Management Platform offers end users the ultimate flexibility and options with its powerful, yet user friendly interface. Thoughtful features include a threshold monitoring function, alerting both the advisor and the client should the portfolio skew out of balance, enabling speedy and informed decisions to be made.

After which, this capable solution even automatically calculates the required switching recommendation, submits a request for approval, and produces the pre-populated switching order!

Working hand in hand, SENTRYi’s solutions result in significant time savings for both the advisor and client, translating into greater cohesiveness, increased responsiveness and greater customer satisfaction.

The advent of our solutions has created a revolution in the industry. Local giant IPP, and ten other corporate clients hailing from Malaysia and Hong Kong, have utilised our solutions and have experienced a vast improvement in their daily operations. We believe that you can greatly benefit from what our solution have to offer you!

For more information on our products, please visit:

http://www.sentryi.com/portfolio-designer.htm

http://www.sentryi.com/management-platform.htm

After all the talk, we certainly hope that you’ve gained a valuable insight of what we are. Stay with us as we share on how we came about and what we are up to, all in our next entry!

Happy Reading!
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