July 1st 2007 – SENTRYi Group Ltd., a leading provider of software solutions that enable financial advisors to enhance their knowledge, transparency, efficiency and on-going client management, announced that it has opened an Asia Pacific office in Hong Kong. A subsidiary of SENTRYi Group, the SENTRYi Hong Kong office will service the current customers and partners in the north Asia region as well as meet growing demand for the SENTRYi solutions from new customers.
Today, advisory companies and independent financial advisors (IFA) spend many hours preparing compliance reports, researching funds and populating recommendation reports for their clients. The SENTRYi suite of solutions; the ‘Portfolio Designer’ and the ‘Advisory Management Platform’ addresses these issues while providing full transparency, compliance and better efficiencies. The products are presently being used by leading financial advisors and advisories in Singapore, HK, Japan and Europe.
“The Asia Pacific region is experiencing phenomenal growth in the Wealth Management sector due to a shift in pension and savings patterns. The double digit growth in Asian personal wealth creation combined with the abundance of investment products has resulted in the demand for software and solutions that manage this information. The ever increasing need for transparency and compliance are also key factors in the growing demand for the ‘Portfolio Designer.’ The “Portfolio Designer” meets these challenges while providing detailed fund analysis during the
portfolio building process. The attraction of the SENTRYi suite of products is the amazing efficiencies the product offers advisors at an extremely affordable price. While we offer complete corporate solutions to advisories, Independent Financial Advisors are our still our biggest customer base,” commented Mr. Ian Sorek, CEO and Founder of Sentryi Group.
“The opening of our North Asia office and the nomination of Mr. Nixon Lee to head these operations will add excellent value and service to our growing number of clients in Hong Kong and the Greater China region”, concluded Mr. Sorek.
Our People
Ian SorekCEO & Founder
Mr. Sorek has extensive experience in managing marketing and sales for technology start-ups. Previously Mr. Sorek has acted as Regional Director for Comverse Networks Systems (NASDAQ: CMVT), CEO of Emblaze APAC (UK:EMBL) and Sales Director APAC for ECTEL (NASDAQ: ECTX).
Mark StephensVP Product Development & Founder
Mark is the founder and chief technology officer. Mr. Stephens has over 20 years of financial industry experience and has provided the vision for the SENTRYi solutions suite.
Joel BarelVP Sales, Solutions
Joel is one of the founders of Tersus Software Ltd., a visual development platform (www.tersus.org) that enables codeless development of enterprise systems. Prior to founding Tersus, Joel served as Managing Director North America and before that Managing Director Asia Pacific for SunGard Business Integration. Joel Barel earned his Bachelor of Science degree in physics at Tel-Aviv University.
Raymond CheeVP Sales, Products
Ray began his career in the banking industry where he spent 8 years in business development for Maybank, Citibank and BNPParibas. For the past three years, he was responsible for the sales of the Meridea product suite in the Asia Pacific Region. Raymond Chee earned his bachelor of business/banking at NTU Singapore.
Randall MaxwellVP Marketing
Randall began his media career in Canada and moved to the Asia Pacific Region in 1994 with the TIME Warner organization as VP Time Inc. - Asiaweek magazine. Mr. Maxwell later joined MTV Asia (Viacom) as VP/General Manager of new media ventures. Randall Maxwell earned his bachelor of economics at the University of Western Ontario, Canada.
Nixon LeeDirector of North Asia
Nixon started his sales and marketing profession for IT industries since his MBA graduation the Chinese University of HK in 1985. In the past six years, he has extensive experience in product and business development in providing IT solutions to the wealth management industries. Nixon is also one of the founders of Wealth Bridge Asia Limited (www.wealthbridgeasia.com), a business process outsourcing provider for the fund administration.
Wong Chee Boon CPA – CFOChief Financial Officer
Chee Boon has more than 13 years of finance and accounting experience. He has worked in real estate, shipping and in the IT industry. Chee Boon has more than 8 years of work experience with US MNCs in the IT industry and he was the Financial Controller with EMC, Novell and Comstor. He is a Fellow with The Association of Chartered Certified Accountants.
Mark Madhavan BatumaliaSales Manager
Mark started his sales career at a Singapore branch of DS-MAX delivering advertising and promotional campaigns for SMEs. He later moved to the banking sector where he spent 3 years selling Consumer and Corporate banking products for HSBC and Standard Chartered respectively. Mark earned his Bsc (Honours) in Business & Management specializing in Marketing at the University of Bradford, UK.
Yaniv CohenDirector of IT and Support
Yaniv has 10 years of experience in the Information Technology industry. He is a Check Point Certified Security Administrator (CCSA) and have served in the Israeli Airforce. He is also well versed in basic programming and SQL database.
Kaden LaoDirector of Research & Development
Kaden has been in the IT and software industry for the more than seven years. Starting his career in software solution space for the regional telecom industry, Kaden subsequently served as the chief designer and architect for one of the leading local enterprise mobilization solution provider. Kaden earned his MSc in Computer Science at National University of Singapore.